Our eCommerce Website Development Services
Many business owners and key decision-makers decide to work with an agency in order to develop their eCommerce websites. This is often a good idea as making an investment to improve your digital storefront will reap greater rewards in the future. However, relying solely on these developers to manage and update your site following its construction relieves some of the autonomy that platforms like Shopify and WordPress afford those not skilled in the art of website development.
We at Fat Fish Marketing have overseen the development of hundreds of eCommerce stores in our time. We’ve worked with countless businesses across a range of industries to help deliver excellent eCommerce websites that drive traffic and convert visitors into paying customers. With Fat Fish Marketing, you can be confident that we know what it takes to make eCommerce stores that achieve long-term digital growth. More to the point, we’re not just website developers – we’re search marketing experts. This is an important distinction, as we develop sites that not only look right but employ best-in-class digital marketing practices to ensure your site achieves your business objectives.
In addition, we always ensure that our customers know how to run and operate their websites themselves after we’ve finished. Of course, we are always on hand to maintain your site and keep it updated, however, we prefer to empower our customers to be able to manage their own digital businesses. We find it much more exciting and better value for our customers to focus on the areas that can really help you to grow your online business exponentially following a successful site build.
Page Speed and Performance
Your page loading speed could determine the difference between a new sale and a prospect lost to your competitors. Faster speeds keep visitors on your page for linger, provide a rich user experience and can boost your time on page. We can optimise the structure of your website and content for fast loading times leading to measurably improved business success.
eCommerce SEO Ready
Your business depends on generating organic traffic to fuel steady growth. To achieve this you need to implement SEO best practices across every level of your website, from technical SEO, to content optimisation, to other SEO techniques specifically designed to drive eCommerce websites’ search rankings. Get in touch to discuss how we can get your website eCommerce SEO ready.
Conversion Rate Optimization
Optimise your conversion rates with our CRO services. We will make sure your website is structured to maximise the number of visitors you convert to customers. Developing a streamlined checkout process is key, and together with a rich user experience, an easily navigable site and strong CTAs we can create a holistic customer journey that builds trust and makes it easy to transition your prospects to the next stage.
In 2022, one of the most important factors is responsive design. This is the practice of making your website adjust smoothly to screens of any resolution, regardless of whether the page is viewed on a mobile, tablet or laptop. Mobile-first design has become a buzzword in eCommerce website development, and website development in general, as it is becoming more and more important to have website pages display perfectly on mobile devices. In Q1 of 2021, Statista reported that 54.8% of all website traffic was made up of mobile traffic – the highest percentage ever recorded.
As is the case with the development of a great user experience, using a pre-built theme on a platform such as Shopify or WordPress is a great way to make your website responsive from the off. There are hundreds of themes across both platforms that are responsively designed so that you can be sure your site looks great on any device, regardless of resolution. You do still need to make sure that images and text are formatted and sized appropriately to look great on all devices, but a pre-built theme is a great place to start.
eCommerce Website Development FAQs
eCommerce website development is the design and construction of a website whereby visitors are able to browse and purchase goods or services over the internet. Throughout this development process, care has to be taken to ensure that the website provides an excellent user experience for relevant visitors to the site by ensuring a smooth and pain-free customer journey. Part of this user experience includes having a high-performing and fast website that takes a short time to load, otherwise, the user is likely to become impatient and frustrated while viewing the website’s content.
When developing an eCommerce website it is also critical to consider the site architecture from the very beginning. This is regarding how pages are connected to one another, starting with the homepage and the key pages linked to on the homepage and via the navigation bar within the site header. Not only does this affect the overall experience of the website for the user, but it also affects the way robot website crawlers understand the content included on every page of your website. By optimizing your site structure, you can ensure a more optimal user experience, and also higher rankings in the search engine results pages.
The easiest and most hassle-free way to develop an eCommerce website is via an eCommerce website platform such as Shopify or WordPress in combination with WooCommerce. For very large stores with a multitude of different requirements and a dedicated technical team, a bespoke custom-built platform may be the best option, but for most businesses, the likes of Shopify and WordPress will be the best option. This is because these platforms enable the use of pre-built themes constructed by theme developers that are designed to deliver a high-performing site and provide an excellent user experience. This saves an immeasurable amount of time and money for most businesses looking for a top-quality, professional eCommerce website that they can manage and change as and when needed.
In addition, using a managed platform like Shopify provides a layer of security if anything were to go wrong – if your site goes down in the middle of the night, you can count on the Shopify staff to be on hand to help you recover your store and fix any problems. WordPress does not provide this luxury as it is an open-sourced software that is free to use.
If you have bespoke needs for your website and do not want to dedicate the time to learn how to build a Shopify or WordPress eCommerce store from scratch, it may be sensible to hire a team of digital marketing experts to do this for you. Fat Fish Marketing has experience in providing this service and does so from a digital marketing perspective, not purely from a web developer’s perspective. What I mean by this is that we build sites to get you more traffic and converts that traffic into sales, not one that just looks nice but offers a poor experience for both search engine crawlers and customers alike.
Shopify is widely considered one of the best platforms and is a great technology choice for your eCommerce business. Although it does not offer the total customizability of a WordPress/WooCommerce build, it enables you to develop a unique, responsive, high-performing eCommerce store in a much shorter period of time. In addition, Shopify has several features built into its platform that are essential for eCommerce stores, many of which you would need plugins for in WordPress. In short, it is one of the best platforms built specifically for eCommerce websites and you should seriously consider choosing Shopify as the basis of your website.
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