Digital Marketing Tips
You are probably aware that green digital marketing is taking the world by storm. Sustainable (or ‘green’) digital marketing initiatives seem to be everywhere. For example, big brands like Coca-Cola, TikTok, and X have made a commitment to be more environment-friendly. This isn’t just in their areas of production. We’ll bet you didn’t know that […]
Digital Marketing Tips
eCommerce trends are exactly that: they are patterns and waves that trend and then vanish. To truly achieve a sustainable, valuable consumer market, it’s vital that your business locks down the fundamentals of a strong foundation that will ensure eCommerce customers return time and again. Over time, this will help to transform your business from […]
Uncategorized
Citations are mentions of your business on the web. They are how internet users come across your business’ information and ultimately, get in contact with you. To start attracting high converting local visitors, it’s imperative that the information your citations provide is accurate. It is estimated that half of all searches have local intent and […]
Opinions
Is Google reducing webpage crawl rate to save resources? Or is there a much worse scenario coming? Is Google no longer hungry for content? Is content no longer king? I’m afraid it’s the scenario many have been dreading. What is the actual reason behind this decision? Ever since 1998 Google was desperate for high-quality content […]
Uncategorized
Optimising your online presence with Local SEO has far-reaching benefits. It helps your business attract a target audience of local clients and boost your visibility, traffic and revenue through local landing pages. It’s 2022 already and advice that Matt Cuts outlined in his 2010 blog post is still valid: If your company has a bunch […]
Digital Marketing Tips
Have you ever wanted to design an e-commerce website? Perhaps you already have but you’re not happy with the results. Either way, in our go-to guide to e-commerce website design, we use our experience and e-commerce expertise to help you follow a proper website design process. We also hope to help you from falling into […]
Website Analytics Tips
Is the thought of Google Analytics (GA) overwhelming for you? Don’t worry, many people are intimidated by thought of web analytics but once you get stuck in, you’ll quickly get the hang of Google Analytics’ easy-to-use interface. In this guide we will cover the following so that you can have a better understanding of how […]
Uncategorized
Keywords. The key word in Search Engine Optimisation. If you’re active in online and digital marketing, then most likely, you’ve already come across keywords. Read any SEO blog and it will tell you all about the importance of doing keyword research, how and why to target specific keywords, the dangers of keyword stuffing, etc. So […]
Uncategorized
Schema Markup offers businesses and all website owners a huge opportunity to boost their organic traffic, drive conversions and see real results from their Technical SEO efforts. Unfortunately, the technical nature of this SEO tool puts many people off. We’ve put together this guide to help you get to grips with the key terms and […]
PPC Tips
Pay per click advertising (or simply PPC) is an online marketing term that refers to online advertising schemes, like Google AdWords or Facebook Ads. PPC tools only charge you if your ad is clicked, and visitors are redirected to your website. The beauty of a pay per click campaign lies in its simplicity and cost […]
Uncategorized
When it comes to SEO, there are a lot of acronyms and terms thrown about by digital marketers like it’s second nature, but to the ordinary person, it might just feel like you’ve been transported to some other dimension where English doesn’t sound like English anymore. If you’re diving into the world of SEO for […]
Uncategorized
People browse the World Wide Web to get all sorts of information. As you are no doubt well aware, one of the easiest ways to get information is by using Google. By using this search engine, Internet users can collect specific information in a matter of seconds. On the other hand, e-business owners and Internet […]
Uncategorized
The World Wide Web has produced a brand new breed of buyers. 21st-century buyers are experienced, independent and well informed. But they are more overwhelmed with competing demands for both time and attention than they were ever before in history. So how do you make sure that these buyers choose you? The internet is a […]
Digital Marketing Tips
Starting an eCommerce business can be a daunting task, especially if your particular market is over-saturated, but with what there is to be gained from stepping forth into the wonderful world of eCommerce, don’t let it deter you. Earlier, it was reported that eCommerce sales were on track to hit $4.2 trillion in sales, with […]
Uncategorized
Local SEO vs Global SEO. So you know there’s a difference, but what is it exactly? And now that you mention it, how do the strategies differ for both? In this tell-all article, we aim to dispel the myths surrounding both local and global SEO. We do this by outlining the following: The differences between […]
Uncategorized
Are you wondering what the real benefits of SEO are over other digital marketing channels? Can somebody please explain what all the fuss is about? Scratching your head as why you should bother with an SEO strategy? Let us set the record straight and show you why SEO should be central to any high-level digital marketing strategy. Hold on […]
Uncategorized
Are you looking for a complete guide to SEO for dummies? Are you looking to improve your SEO and reach new customers? Not sure where to start? You’ve come to the right place! We at Fat Fish Marketing are Search Engine Optimization experts and want to help YOU achieve SEO success. So sit back and […]
Opinions
This is a question we get asked from time to time by those we know. How do you find good people in digital marketing? You see in the digital marketing world there is a fundamental flaw. You can apply a simple flow to it. If you want someone with experience and they have learned how […]
Opinions
With a lot of people saying SEO is dead. We find it interesting to see the confusion in the market by what this means. It is not that SEO is dead per say. It is that it has become the background principle that if everyone is not working towards that culture as a team digitally. […]