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Citations are mentions of your business on the web. They are how internet users come across your business’ information and ultimately, get in contact with you. To start attracting high converting local visitors, it’s imperative that the information your citations provide is accurate. It is estimated that half of all searches have local intent and […]
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Optimising your online presence with Local SEO has far-reaching benefits. It helps your business attract a target audience of local clients and boost your visibility, traffic and revenue through local landing pages. It’s 2022 already and advice that Matt Cuts outlined in his 2010 blog post is still valid: If your company has a bunch […]
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Keywords. The key word in Search Engine Optimisation. If you’re active in online and digital marketing, then most likely, you’ve already come across keywords. Read any SEO blog and it will tell you all about the importance of doing keyword research, how and why to target specific keywords, the dangers of keyword stuffing, etc. So […]
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Schema Markup offers businesses and all website owners a huge opportunity to boost their organic traffic, drive conversions and see real results from their Technical SEO efforts. Unfortunately, the technical nature of this SEO tool puts many people off. We’ve put together this guide to help you get to grips with the key terms and […]
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When it comes to SEO, there are a lot of acronyms and terms thrown about by digital marketers like it’s second nature, but to the ordinary person, it might just feel like you’ve been transported to some other dimension where English doesn’t sound like English anymore. If you’re diving into the world of SEO for […]
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People browse the World Wide Web to get all sorts of information. As you are no doubt well aware, one of the easiest ways to get information is by using Google. By using this search engine, Internet users can collect specific information in a matter of seconds. On the other hand, e-business owners and Internet […]
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The World Wide Web has produced a brand new breed of buyers. 21st-century buyers are experienced, independent and well informed. But they are more overwhelmed with competing demands for both time and attention than they were ever before in history. So how do you make sure that these buyers choose you? The internet is a […]
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Local SEO vs Global SEO. So you know there’s a difference, but what is it exactly? And now that you mention it, how do the strategies differ for both? In this tell-all article, we aim to dispel the myths surrounding both local and global SEO. We do this by outlining the following: The differences between […]
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Are you wondering what the real benefits of SEO are over other digital marketing channels? Can somebody please explain what all the fuss is about? Scratching your head as why you should bother with an SEO strategy? Let us set the record straight and show you why SEO should be central to any high-level digital marketing strategy. Hold on […]
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Are you looking for a complete guide to SEO for dummies? Are you looking to improve your SEO and reach new customers? Not sure where to start? You’ve come to the right place! We at Fat Fish Marketing are Search Engine Optimization experts and want to help YOU achieve SEO success. So sit back and […]